MANAGEMENT STRATEGY

Concentrated growth strategy through horizontal integration is a strategy of growth through acquisition of corporation or some similar network operates at the level of production-marketing the same. Warner Lambert of the Davis Park.
Diversification strategy is a strategy the company is expanding outside the industry that now. Diversification strategy includes concentric diversification and diversification konglomerasi. Concentric diversification match when the company has a strong position to compete but the lure industry low. Wal-Mart decide to enter the financial services industry because of the confidence that managers will use a strategic number of customers they are very big for discounts on such products

MARKET STRATEGY

After conducting market segmentation, next, must take a marketing segment (the segment-segment) market is the best. To do so, marketing must first evaluate the potential earnings of each segment. This is a function of size and growth of the segment, the appeal of structural segment (according to the strength of five models Michael E. Porter).
Then, advertisers must decide how many segments that will diliput. Advertisers can ignore perbedaann between segments (marketing permissive neka), bidding to develop various markets for some segments (marketing serbasama), or using one or more segments (integrated marketing). Decision coverage of the market will be influenced by factors such as resource companies, homogenitas products and markets, the stage life cycle of products and marketing strategies to compete. In selecting target segments, the need to be aware of the marketing relationship between the segment and the possibility of movement to other segments.

RECOGNIZING OUR CUSTOMER

In the real world in general understanding of the customer certainly very much different with the understanding in theory (such as time course, seminars, in schools and elsewhere - other). Qio see it will share some things about the customer, from problems over the qio can also provide articles with titles such as above Handsome .. .. hee hee



Customer who is retiring invited to communicate difficult, especially if the people who have not dikenalnya .... More terrible things ... quiet - calm qio never encountered such, leaving the atmosphere became so refrigerator up yaaa our fishing questions on the customer, that customer is made to answer the arguments are not yes / no. Put us not to feel it is our feeling yaaa temple - fake stupid .. hee even though he was feeling so little.