After conducting market segmentation, next, must take a marketing segment (the segment-segment) market is the best. To do so, marketing must first evaluate the potential earnings of each segment. This is a function of size and growth of the segment, the appeal of structural segment (according to the strength of five models Michael E. Porter).
Then, advertisers must decide how many segments that will diliput. Advertisers can ignore perbedaann between segments (marketing permissive neka), bidding to develop various markets for some segments (marketing serbasama), or using one or more segments (integrated marketing). Decision coverage of the market will be influenced by factors such as resource companies, homogenitas products and markets, the stage life cycle of products and marketing strategies to compete. In selecting target segments, the need to be aware of the marketing relationship between the segment and the possibility of movement to other segments.
Then, advertisers must decide how many segments that will diliput. Advertisers can ignore perbedaann between segments (marketing permissive neka), bidding to develop various markets for some segments (marketing serbasama), or using one or more segments (integrated marketing). Decision coverage of the market will be influenced by factors such as resource companies, homogenitas products and markets, the stage life cycle of products and marketing strategies to compete. In selecting target segments, the need to be aware of the marketing relationship between the segment and the possibility of movement to other segments.
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